Sweet 16 Shoot 2night

Hey everybody, just wanted to let you know that tonight I am shooting a "Sweet 16" birthday party and will be posting pics a couple of days later. Make sure you come back.

Chris

OK...the Client has changed their mind about the Ad

I thought about this last night after I made the below post on the "magic of graphics" and wanted to show you what could be done when the Client has totally changed their mind and wants to go in a different direction with the ad... so here we go. ( you can enlarge the image by clicking on the photo) Remember, this IS NOT AN ACTUAL AD...it's only a SAMPLE design!

Let's say, the client really loves the below design, but now wishes to change his target audience from a family look to a couples attraction...here's what you can do.

Using the same design premises from the picture below, here's what I did:

* Changed the font style with a bit of special effects. This helps pull together the overall tonality of the ad design.

* Introduced a picture graphic (another image I just pulled from surfing the web) of a couple relaxing and enjoying themselves. By adding this picture, the ad now takes on "purpose" and now appeals to the client's target audience. Notice, the main selling point is still Cancun Mexico, but the attraction now calls for a romantic retreat for couples.... that's it!

By the way, remember this is a very basic ad design...yes I could be very elaborate with all the bells and whistles....but sometimes, "less is more!"

Chris


chrisjamesphotography@comcast.net

The "MAGIC" of Graphics

First of all let me say this is a FICTIONAL AD DESIGN... NONE of this is REAL...This is only a SAMPLE from a picture I found while surfing the web. To see a larger view of the design, just click on the picture.

In my last post, I promised that I would show you how you can take an ordinary picture and turn it into something beautiful through the "magic of graphics."... so here we go. By the way, this is not a step by step tutorial, (maybe next time) but rather a BEFORE & AFTER explanation.

Let's say a client wants to attract tourist to a beautiful island, and the only thing they have is a nice, but very simple picture of cruise ship taken from a resort/hotel balcony. As a graphic artist its your duty to create an ad that's very appealing....but the catch is that the client has a limited budget, and does NOT want to over do it with the graphics... So here's what you can do to create an ad for tourist with limited lead way, budget, a simple picture, and very little information to go on:

The BEFORE Picture is extremely nice (big ups to whoever took this photo!!) but very simple and by itself does not make for a great ad...it needs graphics.

The AFTER Picture:

* The first thing I did was made the cruise ship the focal point in the ad by very lightly blurring out every thing else except the cruise ship. This forces the eyes to go directly to the cruise ship.

* Next, I created a simple white border around the photo to make it "pop" and start taking shape.

* Finally, I just added some text with a bit of special effects... that's it!!

Now you've gone from a simple picture to a very attractive (not over the top) graphic ad design that gives the client exactly what they want!


Chris


chrisjamesphotography@comcast.net